30 second spot
988: GET YOUR BURDEN OFF YOUR BACK
Oklahoma Department of Mental Health and Substance Abuse Services
Superbowl commercial spot
Mental illness is heavy. During Super Bowl LVII, Oklahoma's own Kristin Chenoweth headlined a commercial to promote 988 - Oklahoma’s Mental Health Lifeline, which was established to meet our country’s growing suicide and mental health-related crisis care needs.
From location scouting, art directing, and filming, this project was brought to life by an all-Oklahoman crew, and our team is proud to have worked alongside Insight Creative Group to create this commercial and shift the stigma around mental health with optimism, positivity, and heart.
Teaser Video
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BTS VIDEO
On Sunday, February 12, 988 - Oklahoma’s Mental Health Lifeline, Oklahoma's new three-digit mental health lifeline, will take center stage during the Super Bowl on one of advertising's biggest nights. Our team at Retrospec Films was proud to partner with Insight Creative Group and an all-Oklahoman crew to create this project and play a small part in the national effort to provide mental health aid and resources to those right here in Oklahoma.
